FARMER BROWN THA' MC
Farmer Brown Tha' MC is a Hip-Hop themed educational program designed to entertain, engage, and educate elementary and middle school students in urban & rural schools and communities in the important fields of agriculture and natural sciences. The goal of this program is the present this information in the a culturally identifiable way early to make students aware of the many academic, career, and personal opportunities available in these fields.
Mission:
Engage
Youth in Agriculture and Natural Sciences
Enlighten
Disperse information regarding Ag and economics, academic and career paths, and modern agricultural production practices (traditional and Urban farming)
Empower
Establish broader consumer awareness and promotion for current Black farmers and producers through innovative Agricultural marketing, programming, and event based learning
Desired outcome:
Greater participation and market share for African American producers and merchants in agricultural sector as primary operators and key stakeholders
Increase number of AA's and underrepresented groups going into agriculture as a career or investment
Sustainable and healthy community and workforce development
Strategies:
Agro-tourism (Farm tours, farm to table meals, group hikes)
Educational Programming (Urban gardening workshops, creative arts workshop)
Productions (Music, video, literature)
Communications (Performance, lecture, discussion panelists, radio, podcast
